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Course Information

PRINCIPLES OF MKTG (BUS 302)

Term: 2009-2010 Academic Year Summer Semester

Faculty

Mr. Richard GoodwinShow MyInfo popup for Mr. Richard Goodwin
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Thomas M ReedShow MyInfo popup for Thomas M Reed
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Office hours:
  • Tuesday 11:00 AM to 12:30 PM
  • Tuesday 1:30 PM to 3:30 PM
  • Wednesday 4:00 PM to 5:30 PM
  • Thursday 11:00 AM to 12:30 PM
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    Description

    This course examines the market forces concerned with demand, consumer buying behavior, adaptation of products to markets, selection of channels for distribution, advertising and pricing. In addition, students study market measurement, marketing efficiency, international aspects of marketing and procedures for planning and controlling marketing operations. Also considered are the environmental impacts of economic, social and political forces.