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Course Information

PRINCIPLES OF MKTG (BUS 302)

Term: 2010-2011 Academic Year Spring Semester

Faculty

Thomas M ReedShow MyInfo popup for Thomas M Reed
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Office hours:
  • Tuesday 11:00 AM to 12:30 PM
  • Tuesday 1:30 PM to 3:30 PM
  • Wednesday 4:00 PM to 5:30 PM
  • Thursday 11:00 AM to 12:30 PM
  •  
    Mr. Richard GoodwinShow MyInfo popup for Mr. Richard Goodwin
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    Description

    This course examines the market forces concerned with demand, consumer buying behavior, adaptation of products to markets, selection of channels for distribution, advertising and pricing. In addition, students study market measurement, marketing efficiency, international aspects of marketing and procedures for planning and controlling marketing operations. Also considered are the environmental impacts of economic, social and political forces.