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Course Information

PRINCIPLES OF MKTG (BUS 302)

Term: 2012-2013 Academic Year Spring Semester

Faculty

John A TroutmanShow MyInfo popup for John A Troutman
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Description

This course examines the market forces concerned with demand, consumer buying behavior, adaptation of products to markets, selection of channels for distribution, advertising and pricing. In addition, students study market measurement, marketing efficiency, international aspects of marketing and procedures for planning and controlling marketing operations. Also considered are the environmental impacts of economic, social and political forces.