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Course Information

PRINCIPLES OF MKTG (BUS 302)

Term: 2015-2016 Academic Year Spring Semester

Faculty

Katherine E HyattShow MyInfo popup for Katherine E Hyatt
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Mr. Richard GoodwinShow MyInfo popup for Mr. Richard Goodwin
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Description

This course examines the market forces concerned with demand, consumer buying behavior, adaptation of products to markets, selection of channels for distribution, advertising and pricing. In addition, students study market measurement, marketing efficiency, international aspects of marketing and procedures for planning and controlling marketing operations. Also considered are the environmental impacts of economic, social and political forces.