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Course Information

PRINCIPLES OF MKTG (BUS 302)

Term: 2016-2017 Academic Year Spring

Faculty

Bob L. FainShow MyInfo popup for Bob L. Fain
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Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/9/2017 - 5/7/2017) Location: MC HAGAN 103

Description

This course examines the market forces concerned with demand, consumer buying behavior, adaptation of products to markets, selection of channels for distribution, advertising and pricing. In addition, students study market measurement, marketing efficiency, international aspects of marketing and procedures for planning and controlling marketing operations. Also considered are the environmental impacts of economic, social and political forces.