INTERNATIONAL BUSINESS (BUS 407)

Term: 2008-2009 Academic Year Spring Semester

Faculty

	Dr. Dr. Garson GarsonShow MyInfo popup for Dr. Dr. Garson Garson
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Schedule

Mon, 6:00 PM - 10:50 PM (1/5/2009 - 2/26/2009) Location: MC LAWSN 214

Description

This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302