INTERNATIONAL BUSINESS (BUS 407)
Term: 2010-2011 Academic Year Spring Semester
Schedule
Tue-Thu, 11:00 AM - 12:15 PM (1/5/2011 - 4/28/2011) Location: MC LAWSN 207
Description
This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302