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Course Information

INTERNATIONAL BUSINESS (BUS 407)

Term: 2013-2014 Academic Year Spring Semester

Faculty

Joann P AdeogunShow MyInfo popup for Joann P Adeogun
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/6/2014 - 5/1/2014) Location: MC TARPL 312

Description

This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302