INTERNATIONAL BUSINESS (BUS 407)
Term: 2014-2015 Academic Year Spring Semester
Schedule
Tue-Thu, 12:30 PM - 1:45 PM (1/5/2015 - 5/3/2015) Location: MC TARPL 310
Description
This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302