INTERNATIONAL BUSINESS (BUS 407)

Term: 2015-2016 Academic Year Spring Semester

Faculty

	Laurie W ManningShow MyInfo popup for Laurie W Manning
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/11/2016 - 5/8/2016) Location: MC JONES 0003

Description

This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302