INTERNATIONAL BUSINESS (BUS 407)

Term: 2023-2024 Academic Year Spring

Faculty

	Peter J BromstadShow MyInfo popup for Peter J Bromstad
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/8/2024 - 5/5/2024) Location: MC LAWSN 120

Description

This course covers fundamental concepts, principles and theories of marketing in an international setting. The material is presented from the point of view of global business managers. Cases and original studies are discussed. Prerequisites: BUS 301 and BUS 302