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Course Information

SERVICES MARKETING (BUS 447)

Term: 2008-2009 Academic Year Spring Semester

Faculty

Walter BeckShow MyInfo popup for Walter Beck
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/5/2009 - 5/1/2009) Location: MC LAWSN 214

Description

This course is especially designed for those students interested in working in service industries, and addresses the specific challenges and needs of these industries in the area of marketing. Service industries (e.g., theme parks, banks, law firms, hotels, hospitals, insurance companies, educational institutions, hair salons, transportation companies) dominate the world and U.S. economies; their special marketing approaches are studied in this course. Prerequisite: BUS 302