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Course Information

SERVICES MARKETING (BUS 447)

Term: 2023-2024 Academic Year Spring

Faculty

Russell T FletcherShow MyInfo popup for Russell T Fletcher
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Schedule

Mon-Wed, 12:00 PM - 1:15 PM (1/8/2024 - 5/5/2024) Location: MC LIBRY 306

Description

This course is especially designed for those students interested in working in service industries, and addresses the specific challenges and needs of these industries in the area of marketing. Service industries (e.g., theme parks, banks, law firms, hotels, hospitals, insurance companies, educational institutions, hair salons, transportation companies) dominate the world and U.S. economies; their special marketing approaches are studied in this course. Prerequisite: BUS 302