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Course Information

MARKETING MANAGEMENT (BUS 451)

Term: 2010-2011 Academic Year Fall Semester

Faculty

Walter BeckShow MyInfo popup for Walter Beck
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (8/23/2010 - 12/11/2010) Location: MC LAWSN 219

Description

Emphasis in this course is on management of marketing function. Marketing managers today must adapt to new environments, be change managers, and skillfully devise and implement strategy. Students in this course integrate learning in the entire marketing spectrum, including: market research information, demand management, market segmentation, product positioning, branding, and marketing strategy. Prerequisites: BUS 150 and BUS 302