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Course Information

MARKETING MANAGEMENT (BUS 451)

Term: 2016-2017 Academic Year Fall

Faculty

Joe R AndersShow MyInfo popup for Joe R Anders
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (8/22/2016 - 12/11/2016) Location: MC LAWSN 214

Description

Emphasis in this course is on management of marketing function. Marketing managers today must adapt to new environments, be change managers, and skillfully devise and implement strategy. Students in this course integrate learning in the entire marketing spectrum, including: market research information, demand management, market segmentation, product positioning, branding, and marketing strategy. Prerequisites: BUS 150 and BUS 302