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Course Information

BUYER BEHAVIOR (BUS 452)

Term: 2010-2011 Academic Year Spring Semester

Faculty

Joe R AndersShow MyInfo popup for Joe R Anders
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Thomas M ReedShow MyInfo popup for Thomas M Reed
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Office hours:
  • Tuesday 11:00 AM to 12:30 PM
  • Tuesday 1:30 PM to 3:30 PM
  • Wednesday 4:00 PM to 5:30 PM
  • Thursday 11:00 AM to 12:30 PM
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    Description

    This course examines the influence of consumer and organizational buyer behavior processes on the development of marketing plans and strategies. Various internal and external influences on decision making, as well as differences and similarities between consumer and organizational buying decision and choice processes are explored in the course. Concepts from behavioral science and economies will be presented to explain both purchase and consumption behaviors. Prerequisite: BUS 302