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Course Information

BUYER BEHAVIOR (BUS 452)

Term: 2023-2024 Academic Year Spring

Faculty

Russell T FletcherShow MyInfo popup for Russell T Fletcher
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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/8/2024 - 5/5/2024) Location: MC LIBRY 306

Description

This course examines the influence of consumer and organizational buyer behavior processes on the development of marketing plans and strategies. Various internal and external influences on decision making, as well as differences and similarities between consumer and organizational buying decision and choice processes are explored in the course. Concepts from behavioral science and economies will be presented to explain both purchase and consumption behaviors. Prerequisite: BUS 302