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Course Information

BUSINESS RESEARCH (BUS 453)

Term: 2010-2011 Academic Year Fall Semester

Schedule

Mon-Wed, 12:00 PM - 1:15 PM (8/23/2010 - 12/11/2010) Location: MC LAWSN 201

Description

This course examines the role of business research in business and marketing management decision making. Using the Internet as a source of information, the course covers the following topics: business research process; use of secondary data analysis; primary data collection via questionnaire development, surveys, experiments, and observation methods; and how to use and interpret statistical data analysis. Students will conduct an actual business and/or marketing related project and present results in a written and oral presentation. Prerequisites: BUS 301, BUS 302, BUS 330