Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/18/2014 - 12/7/2014) Location: MC LAWSN 219
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/18/2014 - 12/12/2014) Location: MC TARPL 310
Description
This course examines the role of business research in business and marketing management decision making. Using the Internet as a source of information, the course covers the following topics: business research process; use of secondary data analysis; primary data collection via questionnaire development, surveys, experiments, and observation methods; and how to use and interpret statistical data analysis. Students will conduct an actual business and/or marketing related project and present results in a written and oral presentation. Prerequisites: BUS 301, BUS 302, BUS 330