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Course Information

BUSINESS RESEARCH (BUS 453)

Term: 2023-2024 Academic Year Fall

Faculty

Russell T FletcherShow MyInfo popup for Russell T Fletcher
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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/14/2023 - 12/3/2023) Location: MC LAWSN 207

Description

This course examines the role of business research in business and marketing management decision making. Using the Internet as a source of information, the course covers the following topics: business research process; use of secondary data analysis; primary data collection via questionnaire development, surveys, experiments, and observation methods; and how to use and interpret statistical data analysis. Students will conduct an actual business and/or marketing related project and present results in a written and oral presentation. Prerequisites: BUS 301, BUS 302, BUS 330