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Course Information

DIGITAL MARKETING: STRAT & PRACTICE (BUS 454)

Term: 2018-2019 Academic Year Spring

Faculty

Dana L HallShow MyInfo popup for Dana L Hall
 

Schedule

Mon-Wed, 2:00 PM - 3:15 PM (1/7/2019 - 5/5/2019) Location: MC LAWSN 201

Description

This advanced course explores the application of social media and digital marketing to help solve marketing problems, using digital marketing strategies in a dynamic, complex, and competitive marketplace. The course builds on marketing principles and explores digital strategy development for using digital media to build customer relationships and creating and sustaining intelligent and effective online and mobile customer experiences.
Prerequisites: BUS 302 or COM 312