STRATEGIC MARKETING MANAGEMENT (BUS 630)

Term: 2008-2009 Academic Year Spring Semester

Faculty

	Thomas I KindelShow MyInfo popup for Thomas I Kindel
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Schedule

Thu, 6:00 PM - 10:50 PM (3/9/2009 - 5/1/2009) Location: NF

Description

An analytical examination of the decision-maker's process in producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills.