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Course Information

MARKETING (BUS 665)

Term: 2011-2012 Academic Year Summer Semester

Faculty

Dr. Donald D Wilson JrShow MyInfo popup for Dr. Donald D Wilson Jr
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Schedule

Thu, 6:00 PM - 10:50 PM (6/4/2012 - 7/26/2012) Location: NF

Description

This course examines the decision maker?s process for producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills.