Help

Course Information

MARKETING (BUS 665)

Term: 2018-2019 Academic Year Fall

Faculty

Dr. Chip CampbellShow MyInfo popup for Dr. Chip Campbell
 

Schedule

Tue, 6:00 PM - 10:50 PM (8/20/2018 - 10/14/2018) Location: WS

Description

This course examines the decision maker?s process for producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills.