MARKETING (BUS 665)

Term: 2019-2020 Academic Year Fall

Faculty

	Dr. Chip CampbellShow MyInfo popup for Dr. Chip Campbell

Schedule

Tue, 6:00 PM - 10:50 PM (10/14/2019 - 12/8/2019) Location: WS

Description

This course examines the decision maker?s process for producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills.