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Course Information

MARKETING (BUS 665)

Term: 2020-2021 Academic Year Fall

Faculty

Katherine E HyattShow MyInfo popup for Katherine E Hyatt
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Schedule

Tue, 6:00 PM - 10:50 PM (10/12/2020 - 12/6/2020) Location: WS

Description

This course examines the decision maker?s process for producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills.