ADVERTISING PRINCIPLES (COM 312)
Term: 2013-2014 Academic Year Spring Semester
Schedule
Tue-Thu, 3:30 PM - 4:45 PM (1/6/2014 - 5/1/2014) Location: MC FPAC 176
Description
Students engage with advertising principles and practices, learning techniques for working with clients to tell their stories and establish their brands through the development of effective advertising campaigns. Prerequisite: COM 202 or permission of instructor